Fast Hydration Guar Gum Powder: Strategies to Promote & Preserve

Guar gum is a natural efficient gum, which is derived from endosperm of bean of Guar plant .This plant is more often grown in India, China, Australia, Pakistan and Africa. The process of obtaining guar gum powder involves heating, grinding and polishing whereby the husk is removed from the endosperm to obtain guar split.

Processing of Fast Hydration Guar Gum Powder(FHGGP)

The guar gum powder is modified with chemicals to give it properties, which makes it suitable for industrial application. Thus, fast hydration guar gum powder is procured by formulating guar powder with certain additives. Fast hydration guar gum powder is processed in different grades which individually produces different physical properties.

Fast Hydration guar Gum Powder

Some Facts about Fast Hydration Guar Gum Powder

  1. It is a good stabilizer and works best in a pH range of 5-7.
  2. The gum has high thickening capability up to eight times that of water hence making it a perfect fit for use as an emulsifier.
  3. Fast hydration guar gum powder achieves viscosity in few minutes as compared to the normal guar gum which achieves viscosity in two hours.
  4.  It is used in wide array of businesses such as Oil drilling industries, Gas drilling industries and other well drilling industries due to its favorable attributes.

Methods of Promoting the business of Fast Hydration Guar Gum Powder   To spread the awareness of FHGGP and expand its trade, a manufacturer of FHGGP needs to promote their business in order to make it more popular among industries.

Marketing Strategies to Promote Business of FHGGP


Networking can help to build productive business relationship. The manufacturer can attend right events which aims the FHGGP sector. They can connect to more businesses, create business referrals and it offers the opportunity to share ideas, ask questions, discuss business, provide solution to challenges and learn from other business owners. More people can know about business which will result in better growth of the business.

Advertising: The advertising can be made by two modes: Online and Offline Online: The manufacturers can perform advertising online by following means:

  1. Email Marketing
  2. Search Engine Optimization
  3. Social Media Marketing
  4. Display Advertising
  5. Blogging


The office modes of advertising include printing Business Cards. One can even go for Newsletter; it is very effective indirect selling tool where the reader gets some useful information with the company details. For instance, the newsletter can explain the ‘Use & Value of Fast Hydration Guar Gum Powder in Oil Industry’. Here, the producers of oil can approach the supplier and get the product.

Free samples: Providing free samples is considered as low-cost marketing strategy. Availing something free can also increase the demand for the products which have still not been popular in the market. The suppliers can provide free samples to potential customers and enquirers. So that, they can get the idea of quality of product and the enquiry can convert into business.

Methods of Preserving Fast Hydration Guar Gum Powder

  1. The care must be taken from the initial stage i.e. from the purchasing and processing to packaging of finished products.
  2. The quality raw guar seeds should be purchased to produce fast hydration guar gum powder to get the finest quality of output.
  3. The color of the guar granule is taken into consideration prior using it. Thus, it is important to undertake the preservation methods to use fast hydration guar gum powder for prolonged period. The given below list details few methods for preserving it:
  4. Packaging:The fast hydration guar gum powder should be packed in moisture-vapor proof packaging bags so that it can bear different climatic conditions.
  5. Cold storage: By keeping the powder in cold storage away from heat and sunlight, its quality and color is maintained.
  6. Marking on package: Marking every bag with Lot Number, Quantity, Batch Number, Manufacturing and Expiry Date, etc is appropriate for long term storage.
  7. By following these packaging and storage techniques, the fast hydration guar gum powder can be retained for an approx of 20-50 days.

Why Avlast Hydrocolloids?

Avlast Hydrocolloids is a connoisseur in the field of acquiring, processing and exporting fast hydration guar gum powder since 2006.  We provide widespread range of fast hydration guar gum powder in order to grasp and meet diverse supplies of customers. Our product range conforms to international standards and it is widely applauded in the market for its excellent features like transparency, safe and sound handling, long shelf-life and precision. We maintain outstanding business relationship by providing quality products with professional packaging and on-time delivery at competitive prices.